LUNA

NEEDBY heritage’s signature wide straight-leg model “LUNA”, a versatile style that pairs effortlessly with a wide range of outfits.
Featuring a wide silhouette from the hips to the hem, balanced by a fitted waist that beautifully enhances the body's natural lines. Crafted from NEEDBY’s original denim fabric, it uses open-end yarns in the weft for an authentic vintage-inspired texture.
Developed with sustainability in mind, the fabric incorporates i-Next dyeing technology. Through repeated trials, the brand has refined its production process to reduce processing, energy, and manufacturing costs while maintaining the distinctive washed character of NEEDBY denim. The result is a vintage-inspired fabric that reflects the craftsmanship of Japanese denim manufacturing.

・MODEL：LUNA
・FIT：Highrise Straight

Please note: As each piece is carefully finished by hand, individual differences may occur. Actual measurements may slightly vary from the size chart.

【About i-Next】
i-Next is an advanced indigo dyeing technology developed to reduce environmental impact without compromising the quality and character of premium Japanese denim.
By enhancing the efficiency of the dyeing process, i-Next reduces chemical usage by approximately 60% compared to conventional dyeing methods, while also minimizing dye waste.
The system also incorporates an innovative water recycling process that optimizes washing conditions and enables water reuse, reducing water consumption by approximately 40%.
Created with a focus on sustainability and responsible manufacturing, i-Next represents a new approach to environmentally conscious denim production — combining Japanese craftsmanship with next-generation eco technology.
【BRAND】
NEEDBY heritage is a Japanese denim brand launched in Spring 2023, born from a desire to preserve the traditions and craftsmanship of Japan’s denim industry and pass them on to future generations. Drawing on Japan’s renowned vintage wash and finishing techniques, the brand creates denim that reduces unnecessary chemical and water usage while improving production efficiency to address the challenges of a shrinking workforce. Its timeless, essential designs evoke the character and appeal of classic denim. With a commitment to carrying forward Japan’s denim heritage, NEEDBY heritage continues to preserve traditional craftsmanship and create denim that can be cherished across generations.